Virtual Cars and the Impact of Digital IP
In this episode of The Pulse, Rory Carroll, Editor-in-Chief of Jalopnik—together with Burak Soehmelioglu from BMW Group, Davide Ferrari from Ferrari, and Doug Wolff from Epic Games—explore the many ways the auto industry uses real-time graphics and immersive technology to design, build, test, and sell cars.
We've seen many transformations over the years in the automotive industry, and the next digital shift is happening right now. Not only are electric and autonomous vehicles on the rise, but we’re also seeing an increasing focus on a car’s digital IP. Digital assets mean you can create car configurators and virtual showrooms, and take advantage of new marketing opportunities like launching your cars in films and video games.
The episode discusses the current innovations in the automotive industry, and what we can expect to see as we shift into the future.
Rory has been writing about cars and car culture for over ten years. Prior to his current post as Editor-in-Chief at Jalopnik, he was Publisher and Editorial Director at Autoweek magazine. He is based at the heart of the global car industry in Detroit, Michigan.
Based in Munich, Germany, Burak Soehmelioglu has over seven years of experience in 3D real-time technologies for large-scale industries. He is now leading the enterprise-wide VR/AR platform and making 3D accessible to everyone at BMW Group.
Davide entered Ferrari as the Head of IT Security for the Racing division. He brought the team’s “win the race” approach to Ferrari GT, where he extended his work into the use of computer graphics and Unreal Engine to develop dealership car configurators and AR/VR experiences.
A veteran of the video games industry with over 15 years of experience, Doug now helps some of the biggest names in automotive, aerospace, and other “heavy” manufacturing disciplines understand how bringing a real-time engine into the workflow can initiate real business change.